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Cengage Advantage Books This Is Pr The Realities Of Public Relations

ISBN 10 : 9781133710073
ISBN 13 : 1133710077

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relati..


Pre Suasion

ISBN 10 : 9781501109799
ISBN 13 : 1501109790

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's li..



Doing Ethics In Media

ISBN 10 : 9781136815867
ISBN 13 : 1136815864

Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage s..


Influence Pearson New International Edition

ISBN 10 : 9781292035499
ISBN 13 : 1292035498

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a ..